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Solitaire

A traditional and elegant ring choice that highlights the stunning beauty of each stone. Discover a radiant selection of solitaire stones in all your favorite cuts, including round, princess, radiant and more.

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Halo

Enhance the beauty of your center stone with a stunning diamond halo. This eye-catching setting provides maximum sparkle at every angle.

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Accented

Add brilliance, sparkle and enhance the rings character with accented stones. Petite Diamonds extended on the band of the ring provide a romantic update to a stunning classic.

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Multi-stone

Truly radiant from every angle, the multi-stone setting accentuates the center stone enhancing the rings overall beauty and brilliance.

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Bridal Sets

Bridal Sets

Perfectly coordinated engagement ring and wedding band sets for a seamless finish.

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Wedding Bands

Wedding Bands

From simple bands to diamond eternity bands, find the wedding band that best compliments your engagement ring.

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Anniversary Rings

Anniversary Rings

From your first anniversary to your 50th and beyond, celebrate your love with a diamond anniversary band.

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Promise Ring

Promise Ring

Express your love and commitment with a diamond or gemstone promise ring we promise she’ll love.

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Men's Wedding Bands

Men's Wedding Bands

Find a wedding band that compliments his style. Discover classic wedding bands for men in 14K White Gold and 14K Yellow Gold.

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Forevermark Engagement

Beautiful, rare and responsibly sourced, each Forevermark diamond carries a promise of its own, making it a powerful symbol of your most meaningful promises.

It’s a long journey to become The One. Through our experience, expertise and rigorous selection process, Forevermark goes beyond the standard 4Cs to select only the most beautiful diamonds. Less than 1% of the world’s diamonds become Forevermark – a diamond to treasure forever.

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AVAILABLE ONLINE & IN STORES

Amherst, NY Perinton, NY Orchard Park, NY Dewitt, NY Erie, PA VIEW ALL LOCATIONS

Forevermark Tribute Collection

The Forevermark Tribute™ Collection pays tribute to what makes her the incredible woman she is. The multiple diamonds represent her unique qualities.

Featuring multiple Forevermark diamonds in different shapes and various precious gold metals within an assortment of stackable rings, pendants, and drop earrings, the collection is the perfect gift for someone special or for yourself to celebrate a milestone, memorable occasion, or just because.

Each piece in the Forevermark Tribute™ Collection features beautiful, rare and responsibly sourced Forevermark diamonds. Forevermark goes beyond the standard 4Cs to individually select only those diamonds of the utmost quality and beauty.

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Responsibly Sourced

Responsible sourcing is a pillar of the Forevermark brand, and one of the main reasons why everyone can feel proud to give, own and wear a Forevermark diamond. Sourcing our diamonds responsibly means that, throughout their journey from rough to polished diamond, particular care has been taken to ensure responsible business practices, support the advancement of women, and protect the natural world, which is the ultimate source of our diamonds.

Experience the

Reeds difference

We have been family owned and operated since 1912. We invite you to experience the Reeds difference for yourself.

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Forevermark

Forevermark Engagement

Beautiful, rare and responsibly sourced, each Forevermark diamond carries a promise of its own, making it a powerful symbol of your most meaningful promises.

It’s a long journey to become The One. Through our experience, expertise and rigorous selection process, Forevermark goes beyond the standard 4Cs to select only the most beautiful diamonds. Less than 1% of the world’s diamonds become Forevermark – a diamond to treasure forever.

SHOP NOW

AVAILABLE ONLINE & IN STORES

Amherst, NY Perinton, NY Orchard Park, NY Dewitt, NY Erie, PA VIEW ALL LOCATIONS

Forevermark Tribute Collection

The Forevermark Tribute™ Collection pays tribute to what makes her the incredible woman she is. The multiple diamonds represent her unique qualities.

Featuring multiple Forevermark diamonds in different shapes and various precious gold metals within an assortment of stackable rings, pendants, and drop earrings, the collection is the perfect gift for someone special or for yourself to celebrate a milestone, memorable occasion, or just because.

Each piece in the Forevermark Tribute™ Collection features beautiful, rare and responsibly sourced Forevermark diamonds. Forevermark goes beyond the standard 4Cs to individually select only those diamonds of the utmost quality and beauty.

SHOP NOW

Responsibly Sourced

Responsible sourcing is a pillar of the Forevermark brand, and one of the main reasons why everyone can feel proud to give, own and wear a Forevermark diamond. Sourcing our diamonds responsibly means that, throughout their journey from rough to polished diamond, particular care has been taken to ensure responsible business practices, support the advancement of women, and protect the natural world, which is the ultimate source of our diamonds.

Experience the

Reeds difference

We have been family owned and operated since 1912. We invite you to experience the Reeds difference for yourself.

View locations